Why does LifePoints ask personal questions about myself and my family (such as income and age) when I join?

Having this information and understanding who lives in your household allows us to select surveys that are relevant to you or to your household.

All the information we inquire (age, gender, profession, number of members in your household, etc.) collectively figure into lifestyle, which is a major factor in determining what products and services (and related surveys) may be of interest to you and your family. For example, we send surveys about products for children (and their parents) only to members who have children in their households.

Please be assured that all personal information provided is kept secure and confidential. For more on how we protect your information, please visit the LifePoints Privacy page.